Data Culture Lead,
Stefanie Babka studied business administration with focus on marketing at the university of applied sciences of Pforzheim and completed an additional degree in public relations. She has over 15 years experience in various digital fields within several large corporations (Daimler, GM, Nestlé, Merck). After working in digital marketing and social media she turned to broader digital transformation topics like implementing a digital workplace or an enterprise data strategy. Stefanie is author of two books. The second edition of her book “Social Media for Executives” was released in 2022. She is currently Data Culture Lead at Merck KGaA in Darmstadt.