Born in Berlin and now living in Hamburg, Lars Brodersen has been a CRM enthusiast for almost 20 years. Initially working as a management and technology consultant for international CRM projects and rollouts, he is still a mentor and lecturer for academic projects and lectures, e.g. B. at the universities of Leipzig & Münster as well as the universities of Hanover & XU University of Potsdam. He is the author of several books on the subject of customer relationship management since and currently in the position of a Lead Consultant CRM at Hellmann Worldwide Logistics.