Jonas Rashedi is currently Director Data Intelligence & Technologies at Europe's largest Perfume retailer Douglas. He has been working in the Data Driven Marketing environment for over 10 years. He has specialized in data and web analytics and has developed techniques that enable large and medium-sized companies to market more efficiently and profitably. Through his work as a consultant, he has supported companies in various phases of development and expansion and has acquired expert knowledge of a wide range of tools such as Adobe Marketing Cloud, Facebook Marketing, Piwik/Matomo and many more.