Speakers

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Jenna Wilson

Jenna Wilson

Senior CRM and Data Business Transformation Manager, L'oréal
Jenna started her career in marketing over 10 years ago in New Zealand and has since then worked in Digital marketing across 4 different countries. Her passion is people first marketing, designing communities and behaviour that is integrated into routine and using data to inform & change businesses. Within Loreal, Jenna designed & launched; Club Matrix’ one of the largest B2B loyalty programs within the professional hair-care industry, within the UK & Ireland. Winning second place at the 2019 DMA awards for ‘Best Digital Performance’ and third for ‘Best B2B Industry Solution’. Currently Jenna’s focus is the B2B eco-system, building a single view database that enriches the relationship between brand and the customer, while driving the business strategic goals.
Sessions

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