Florence Broderick is Chief Marketing Officer at CARTO based in London and is responsible for translating the value of Location Intelligence to enterprise organizations in a wide range of sectors. Prior to joining CARTO, Flo worked at Telefónica's specialist Big Data unit, having previously worked in Connected Car, VOIP tech, and mobile data insights in the UK, Spain, Germany, and Latin America. Flo is also an ambassador for One Young World, a network that brings together the world's most talented young leaders and empowers them to create positive change in the world of business through Big Data. She attended their summits in Ireland and Canada, speaking about her work on Big Data for Social Good projects.