Sören Dr. Lüders
Vice President Effectiveness & ROI Modeling,
Seven.One Entertainment Group GmbH
Dr. Sören Lüders is the Vice President for Effectiveness & ROI Modeling at the Seven.One Entertainment Group GmbH (a company of ProSiebenSat.1 Media SE). He works on measuring advertising effectiveness and cross-channel-effects as well as ideas on how to integrate Artificial Intelligence concepts in the media context.