Carl’s business journey started as a coder at the military aircraft manufacturer BAE in the late 1980’s, since then he has been the creator, partner, advisor, consultant, leader, board member and pioneer across many successful global businesses small and large. From setting up one of the first internet service providers in the UK and one of the first e-commerce and online payments systems to his current focus LifeScore. Carl has also been engaged as a lead business and technology consultant to successful organisations in banking, media, manufacturing, retail, technology and central government. LifeScore is the first of its kind in the music industry. LifeScore is a B2B company creating a new way to experience music, called adaptive music. Adaptive music is dynamically AI composed and produced as it plays, which allows it to adapt to personal preferences, contexts, and the state of the listener. The mission of the company is to offer music of the same quality as the finest recorded music, while enabling the benefits of adaptive music. It is able to deliver on this promise with a unique synthesis of human creativity and proprietary technology.