Cloud Expo Europe
Data Centre World
Cloud Security Expo
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Your ULTIMATE guide: everything you need to know on customer data platforms (CDP)
11 May 2022
Customer Data & CX Theatre
Customer Data & CX
This comprehensive workshop will explain the CDP category, helping you to make the best use of your customer data. By attending you will benefit from an introduction/industry overview, learn from use cases, select programmes (build vs. buy) and understand how to deploy them. Join this session to:
- Hear about core CDP use cases
- Assess resources, find gaps and select the system type(s) needed
- Identify drivers and assess organisational readiness
- Develop a project plan and assemble a team
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