Cloud Expo Europe
Data Centre World
Cloud Security Expo
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User scenario: Scaling a growing data organization at FlixBus
11 May 2022
Customer Data & CX Theatre
Customer Data & CX
FlixBus started as a small start-up almost 10 years ago. As the company was growing, so was the need for data. Telling the story of a growing unicorn, hungry for data, excited to change mobility and backed by an insight-driven, agile organisation. It is essential for organisations to understand their data at every stage to ensure customer satisfaction, and in the long-term, loyalty. This session will explore:
- How to collect the right data and make sure that it is ‘clean’
- Next gen data management
- Data driven decision making
- The technical and organizational challenges
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