Total EX debate: Future predictions for data-driven customer relationships
With customer behaviours, habits and priorities will continuing to evolve, CX is no longer enough, and companies must deliver incredible experiences. Tech is constantly evolving - so how will businesses utilise customer engagement tools to deliver perfect CX? What role will automation play in this? How will experiences vary across different types of customers? Here we will look at:
- How can you keep improving customer experience standards?
- The move towards hyper-personalisation
- Unification of customer-facing functions
- How can predictive AI drive better CX?