Konferenzprogramm 2022

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The BIG debate: CDP, DMP or a bit of both?

11 May 2022
Customer Data & CX Theatre
Customer Data & CX

Investing in the right platform allows you to manage your data, and content, quickly and efficiently while acting as a central hub for all other channels. In this session, panellists will discuss the differences between CDP, DMP, CRM – exploring the benefits and disadvantages of each and helping you to decide which MarTech is right for your business. Attend to understand:

  • Why integration is just as important as functionality
  • How to unify and enrich customer data
  • How to build an experience-led tech stack



Theatre Sponsors


Track Sponsor


Platinum Sponsors


Gold Sponsors


Silver Sponsors


Microsoft Azure and Power BI Arena Sponsors


IBM Planning Analytics Arena Sponsors


SAP Arena Sponsors


Innovation Zone Sponsors



Headline & Event Partner


Headline & Platinum Partner


Ecosystem Partner


Travel Partner