The BIG debate: CDP, DMP or a bit of both?
Investing in the right platform allows you to manage your data, and content, quickly and efficiently while acting as a central hub for all other channels. In this session, panellists will discuss the differences between CDP, DMP, CRM – exploring the benefits and disadvantages of each and helping you to decide which MarTech is right for your business. Attend to understand:
- Why integration is just as important as functionality
- How to unify and enrich customer data
- How to build an experience-led tech stack