Konferenzprogramm 2022

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The beauty of data centralisation at L'Oréal

12 May 2022
Big Data & AI World Keynote Theatre
Beauty business L'Oréal is the world’s largest cosmetics and personal care brand. With regional operations worldwide and legacy IT systems, the multinational was struggling with a common problem: content spread across multiple systems and no single view of customers, sales and marketing operations. But a data centralisation project has brought this disparate IT into a single ‘pane of glass’ and proved transformational for the firm.


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