Konferenzprogramm 2022

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Digital insights: Emotion, tradition, loyalty - FC Bayern in times of digitalisation and big data

12 Mai 2022
Customer Data & CX Theatre
Customer Data & CX

With more than 600 million fans worldwide digitalisation is key for the club. With almost 80 million followers on various social media sites, the best way to reach and stay in contact with them is via digital platforms. Fan engagement extends beyond the 90 minutes of a match, and as social media asserts itself as consumers’ first port of call, clubs need to adapt their strategy. This session will explore:

  • Innovation, agility and flexibility
  • Demand for a high-quality fan experience
  • The synergy with digital and game experience
  • How big data is turning a national club into an international business



Platinum Sponsors

  • Fivetran
  • Board


Gold Sponsors

  • Collibra
  • Confluent
  • Five1
  • Jedox
  • Dremio
  • Infomotion
  • Domino
  • Precisely


Silver Sponsors

  • SpryFox
  • Accenture
  • Dun & Bradstreet
  • MariaDB
  • Inform DataLab


Theater Sponsors

  • Fivetran
  • Board


Headline & Event Partner

  • BARC GmbH


Headline & Platinum Partner

  • eco


Content Partner

  • Horizon Cloud



  • Lufthansa
  • DB


Medien Partner

  • IT-Verlag


Medien Partner

  • Enterprise Ireland


Medien Partner

  • Linux Magazine


Medien Partner

  • Kes


Medien Partner

  • TechTarget


Medien Partner

  • ADMIN Network & Security


Cooperation Partner

  • Cooperation Partner



  • Women In Tech


Cooperation Partner

  • AI-Frankfurt


Media Partner

  • IoT-GN-logo


Media Partner

  • IoTNow_Logo


Cooperation Partner

  • Packt


Media Partner

  • cropped-g912