Konferenzprogramm 2022

Subpage Hero

     

Loading

Digital insights: Emotion, tradition, loyalty - FC Bayern in times of digitalisation and big data

12 Mai 2022
Customer Data & CX Theatre
Customer Data & CX

With more than 600 million fans worldwide digitalisation is key for the club. With almost 80 million followers on various social media sites, the best way to reach and stay in contact with them is via digital platforms. Fan engagement extends beyond the 90 minutes of a match, and as social media asserts itself as consumers’ first port of call, clubs need to adapt their strategy. This session will explore:

  • Innovation, agility and flexibility
  • Demand for a high-quality fan experience
  • The synergy with digital and game experience
  • How big data is turning a national club into an international business

 

Sponsoren

Platinum Sponsors

  • Fivetran
  • Board

 

Gold Sponsors

  • Collibra
  • Confluent
  • Five1
  • Jedox
  • Dremio
  • Infomotion
  • Domino
  • Precisely

 

Silver Sponsors

  • SpryFox
  • Accenture
  • Dun & Bradstreet
  • MariaDB
  • Inform DataLab

 

Theater Sponsors

  • Fivetran
  • Board

 

Headline & Event Partner

  • BARC GmbH

 

Headline & Platinum Partner

  • eco

 

Content Partner

  • Horizon Cloud

 

Reisepartner

  • Lufthansa
  • DB

 

Medien Partner

  • IT-Verlag

 

Medien Partner

  • Enterprise Ireland

 

Medien Partner

  • Linux Magazine

 

Medien Partner

  • Kes

 

Medien Partner

  • TechTarget

 

Medien Partner

  • ADMIN Network & Security

 

Cooperation Partner

  • Cooperation Partner

 

Partners

  • Women In Tech

 

Cooperation Partner

  • AI-Frankfurt

 

Media Partner

  • IoT-GN-logo

 

Media Partner


  • IoTNow_Logo


 

Cooperation Partner


  • Packt


 

Media Partner


  • cropped-g912