Konferenzprogramm 2022

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Digital insights: Emotion, tradition, loyalty - FC Bayern in times of digitalisation and big data

12 May 2022
Customer Data & CX Theatre
Customer Data & CX

With more than 600 million fans worldwide digitalisation is key for the club. With almost 80 million followers on various social media sites, the best way to reach and stay in contact with them is via digital platforms. Fan engagement extends beyond the 90 minutes of a match, and as social media asserts itself as consumers’ first port of call, clubs need to adapt their strategy. This session will explore:

  • Innovation, agility and flexibility
  • Demand for a high-quality fan experience
  • The synergy with digital and game experience
  • How big data is turning a national club into an international business



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