Konferenzprogramm 2022

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Customer analytics: The yellow brick road from data management to consumer insights

11 May 2022
Customer Data & CX Theatre
Customer Data & CX

One of the biggest reasons why so many companies collect customer data is that it helps them to get a much better understanding of the way their consumers behave online, define their overall demographics, and identify the ways in which they can improve the overall customer experience. Consumer insights can provide a business with the opportunity to personalise and tailor products to the needs, wants, and demands of their customers. Attend to learn about:

  • Usage of customer data in an organisation
  • The data quality programme
  • Understanding what a customer profile looks like
  • The use of analytical models


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