One of the million-dollar questions all marketing leaders are faced with today is: How do I maximize the return on each dollar I spend? Trifacta marketing analytics expert, Bertrand Cariou, is here to tell you it all starts with data. In this session, he will present how digital native and large organisations leverage a modern cloud data stack for marketing analytics. This session will cover:

• Use cases – including Trifacta’s own data warehouse
• How to turn high volumes of unfamiliar data with varying levels of quality and formats into an automated data pipeline
• How to maximise your ROI