Konferenzprogramm 2022

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Best practice: Data-driven marketing efficiency

12 May 2022
Customer Data & CX Theatre
Customer Data & CX
Best practice: Data-driven marketing efficiency

One of the million-dollar questions all marketing leaders are faced with today is: How do I maximize the return on each dollar I spend? Trifacta marketing analytics expert, Bertrand Cariou, is here to tell you it all starts with data. In this session, he will present how digital native and large organisations leverage a modern cloud data stack for marketing analytics. This session will cover:

  • Use cases – including Trifacta’s own data warehouse
  • How to turn high volumes of unfamiliar data with varying levels of quality and formats into an automated data pipeline
  • How to maximise your ROI



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