Konferenzprogramm 2022

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Adform Tackles the Big Data Challenges of Omnichannel Advertising

11 Mai 2022
BI & Analytics Theatre
Adform Tackles the Big Data Challenges of Omnichannel Advertising

Achieving the right balance of Human and Artificial Intelligence, fuelled by Vertica Big Data Analytics Platform

By 2025, 463 exabytes will be created every 24 hours worldwide. That means a world of opportunity for advertisers to train algorithms against massive data sets, and use machine learning to find their most lucrative opportunities.

Join, Andreas Sierts, Director Product Management, Adform to discover how the right balance of Human and Artificial Intelligence – fuelled by a powerful Unified Analytics Warehouse – enables advertisers to serve prospects and customers with tailored offerings. It provides these offers through the appropriate channels, timed to when they are more likely to convert. This combination of Human and Artificial Intelligence helps companies maximize their advertising ROI in an omnichannel world with 3 pillars: Scalability, Relevance and Efficiency.


Platinum Sponsors

  • Fivetran
  • Board


Gold Sponsors

  • Collibra
  • Confluent
  • Five1
  • Jedox
  • Dremio
  • Infomotion
  • Domino
  • Precisely


Silver Sponsors

  • SpryFox
  • Accenture
  • Dun & Bradstreet
  • MariaDB
  • Inform DataLab


Theater Sponsors

  • Fivetran
  • Board


Headline & Event Partner

  • BARC GmbH


Headline & Platinum Partner

  • eco


Content Partner

  • Horizon Cloud



  • Lufthansa
  • DB


Medien Partner

  • IT-Verlag


Medien Partner

  • Enterprise Ireland


Medien Partner

  • Linux Magazine


Medien Partner

  • Kes


Medien Partner

  • TechTarget


Medien Partner

  • ADMIN Network & Security


Cooperation Partner

  • Cooperation Partner



  • Women In Tech


Cooperation Partner

  • AI-Frankfurt


Media Partner

  • IoT-GN-logo


Media Partner

  • IoTNow_Logo


Cooperation Partner

  • Packt


Media Partner

  • cropped-g912