Implementing a CDP for marketers: Ready, Analyze, Deploy
Move beyond the concept of Customer Data Platforms to understand the actual steps required to gain value from a CDP investment. This session will summarize what CDPs do and why to buy one, and then describe practical requirements for success. You will learn how to identify the purpose behind your company’s CDP project, how to assess organizational readiness, and how to identify and define CDP use cases. We will then discuss how to plan a CDP implementation, proper use of pilot projects, realistic expectations for CDP deployment, and resources needed for success.