The world of artificial intelligence (AI) has seen a massive surge in the development and use of large language models (LLMs) in recent years. These models, with their incredible potential for understanding and generating human-like text, have opened up new avenues for businesses to tap into the vast potential of AI-driven insights and automation. In this talk, we'll discuss the rapid development of LLMs in the context of Finance Transformation, delve into ChatGPT as a prime example of these models, and showcase our custom widget that seamlessly integrates ChatGPT into SAP Analytics Cloud, revolutionizing the way businesses access and analyze market segment information.