IBM Planning Analytics plays an important role at a trade fair for big data and machine learning, where the aim is to present the latest technologies and trends in the field of data analysis and processing. It shows how machine learning technologies can be used to solve complex business problems and how companies can improve their decision-making by using predictions. In our specific case, a kitchenware manufacturer uses IBM Planning Analytics with Watson to manage their production and sales of their kitchenware worldwide. The software helps them to take into account different regions and changing requirements in the overall planning and to achieve precise results in purchasing, production, storage and logistics. By using IBM Planning Analytics, the company can optimize its planning processes, react more quickly to changes in the market and achieve its business goals more effectively.