Self-Service is a powerful instrument for business stakeholder to work with data. It makes the world of data easy to understand and helps them to make more data driven decisions. But every instrument is useless if no one can play on it. A similar behavior is observable when it comes to Self-Service. Data experts establish dashboards and reports with countless metrics, attributes, and dimensions. Dashboards that hold tons of valuable data and information, but they often forget to tailor it based on the needs of the business stakeholder. In the keynote, Leonie Spiller will point out why we have a miscommunication between data experts and business stakeholders and how we can overcome them. Furthermore, she elaborates how you can make your Self-Service more successful with a focus on business requirements.