From start-ups to enterprise companies, data is driving decisions in ways big and small. There is a lot of hype around AI, and there are regular stories that come out about the negative human impacts of algorithms in the real world from policing to hiring to providing credit. Whether a company focuses on these high profile areas or advertising, we can see that many build AI which leads to unintended consequences. This talk focuses on the key fundamental steps that will help companies build more understood and robust AI.