Efficient collaboration between business and applications developers is the heart of agile software development. Most organizations adopt an agile development approach applying DevOps best practices to reduce the time “from idea to production”. However, this process still entails a requirements transfer step from business users to applications developers who in turn have to implement, test and deploy the application code. This presentation shows how Ab Initio Business Rules Environment - integrated in an automated Continuous Integration / Continuous Delivery pipeline orchestrated by Jenkins - enables business users to change the production logic directly in a fast, controlled and quality assured manner.